Neto runs the store. Leadout keeps the customers coming in.
Your Neto stays exactly as it is. We add the half it was never built for — the question that arrived on Instagram, the cart that went quiet, the thousands of people who bought from you once and never heard from you again — and we wire the two together so nobody retypes anything.
Neto is very good at running a store.
You didn't buy it by accident, and for an Australian retailer selling in more than one place it does things Shopify still doesn't. Before anyone tells you what it doesn't do, here's what it does — and none of it gets replaced.
Stock, in every place you keep it
Hundreds of thousands of products across multiple warehouses and shopfronts, kept honest across every channel at once. This is the hard part of retail and it's the reason you're on it.
eBay, Amazon and Catch from one screen
List once, sell everywhere, and never oversell because two channels disagreed about a quantity. Nothing we sell does this, and nothing we sell should.
A register that survives the internet
Neto's point of sale keeps selling when the connection drops and catches up afterward, with customer pricing, layby and on-account sales built in. Ask anyone who has stood at a dead terminal on a Saturday.
Wholesale that actually works
Customer groups, price levels, restricted catalogs, credit limits, invoice terms and monthly statements — retail and trade off one site, included rather than bolted on. Genuinely strong, and untouched by any of this.
Getting the parcel out the door
Bulk consignments across Australia Post, StarTrack, TNT, Couriers Please and the rest, plus pick and pack, plus Xero and MYOB without re-keying. The back half of your day is well covered.
Product reviews on the page
Native reviews and star ratings, with approval settings, sitting on the product page where they sell things. Showing reviews is Neto's. Getting them written isn't.
Points, online and in store
The rewards program is free, built by Maropost, and it now earns and redeems at the register as well as the website. It can put forty dollars on somebody's account. It has no way to tell them it's there.
A cart recovery email
It exists, it's free, and it can carry a coupon — an hour after they stop, once. That's a real feature and we'd never say otherwise. It's also the whole of it.
Eight things it can't do.
Neto models orders, stock and money beautifully. It does not model a relationship. Same shape each time: what that costs you today, and what happens once something else has it.
It can't email the people who already bought from you
Neto sends fourteen kinds of email and every one of them is attached to an order — a receipt, a dispatch notice, a statement. There is no campaign, no send button, no schedule. Neto's own features page says it outright: sending customers a personalised email based on what they bought requires the SmartrMail add-on. Your best-converting audience is a list you can't write to without renting a second platform.
One list, filtered however you like — everyone who bought that brand, everyone in a postcode, everyone who hasn't ordered since March — and a message that goes out to them by email or text on a day you choose.
It records who said yes and gives you nothing to spend it on
A Neto customer carries two tick boxes — subscribed to email, subscribed to text — a Prospect-or-Customer flag, and a thirty-character group field built for wholesale pricing. That is the whole of it. No tags, no list that fills itself, no way to describe "spent over five hundred dollars, twice, in the last year." It knows the permission you worked to get and can't act on it.
People can be grouped by anything you actually know about them — what they bought, how much, how long ago, where they came from, whether they opened the last three emails — and the group keeps itself up to date without you touching it.
Its cart recovery stops after one email
One email, an hour after they stop, once per visit, and only to somebody who had already typed their address in. The shopper who left before the email field is invisible. The one who ignored the first email is never asked again. And it can't branch — a forgotten forty-dollar cart and an abandoned four-thousand-dollar one get exactly the same message.
A second nudge the next day and a third a few days later, by text as well as email if they've said yes to text, with the cart still in it — stopping the moment they buy. The big cart gets a different message from the small one, and somebody can pick up the phone about the very big one.
It can't see the customer who messaged you on Instagram
No phone, no text conversations, no Instagram, no WhatsApp, no Google Business chat. The Facebook and live-chat add-ons put a widget on your storefront and hand the conversation straight to somebody else's inbox — nothing about it ever lands in Neto. Those questions get answered on whoever's personal phone, or not at all, and there's no record they happened.
Instagram, Messenger, WhatsApp, Google chat, the chat on your storefront, text and email all arrive in one thread per person, on your phone. The customer who asks about sizing on Instagram and then orders on the site stops being two different people.
It can tell you what an order was worth, not what a customer is worth
The sales reporting is good and it is entirely order-side: units, margin, channel, best sellers. It won't tell you that the person who spent forty dollars in March has been back three times since, or that half of what you spend on ads buys people who never order twice. In Neto the customer is a shipping address attached to a transaction.
Every person carries what they've spent with you, how often, and where they came from the first time. At the end of the month you know which channel paid for itself and which one you can stop.
It can't notice that a good customer stopped buying
There is nothing in Neto that watches and then acts — no rules, no automations, no journeys. The closest thing is a note somebody types on a customer record with a follow-up date on it, which is a reminder for a human, not something the software does. Somebody who ordered every six weeks and hasn't ordered since March raises no hand anywhere.
A list that fills itself with the people going quiet, and a message that reaches them before they've found somebody else. And when the thing they bought is about to run out, they hear from you about it rather than searching for it.
It can't ask for the review it's built to display
The review section on your product pages is real and it works. Nothing ever goes out to the person best placed to fill it in, so it collects whatever people volunteer, which is close to none. Your Google rating is the same story from a different direction — Neto has no idea it exists.
The ask goes out a set number of days after the parcel lands, to the customers whose orders went smoothly, on the channel they answer on. Every Google review that comes back gets a reply, good or bad, without you opening a browser tab.
It can't answer a written question at nine at night
"Will this fit the 2019 model" · "how long to Perth" · "can I return it if it's wrong" — the three questions standing between a browser and a sale. Your store is open every hour of the day and nobody is there to answer them for most of them. They don't wait; they buy it somewhere that answered.
They get an answer in writing, on whichever channel they used, trained on your catalog, your shipping times and your returns policy — and it hands the conversation to a person the moment it should.
Nobody types anything twice.
Two systems either share a customer or they don't. Here is exactly what moves, in both directions — and, at the bottom, the one thing that never will.
That's one row on purpose. Nothing we run writes to your orders, your stock levels or your prices — a marketing system with its hands on a live catalog is a bad idea, and we don't want the access. Neto stays the only thing that decides what you sell and for how much.
Neto can only announce one thing to the outside world — that an order changed status — and the message carries a number and a single word, nothing else. There is no way for it to say "a new customer just registered" or "somebody just abandoned a cart" to us or to anybody. So everything above moves on a short cycle, minutes rather than seconds. It's why nobody's Neto integration is truly live, and anyone telling you theirs is hasn't read the manual.
All of it is running now, in production, on a Sydney retailer's store — several thousand customers came across in the first pass and every order since has followed itself along the board. Built and operated by the same people who'd build yours.
A flat fee, plus what you actually send.
Six jobs done for you: texting back every missed call, answering Instagram and Facebook messages, taking the bookings a store still takes, working the carts and enquiries that went quiet, replying to every Google review, and bringing last year's customers back. Everything in section 03 comes with it — the bridge isn't an extra.
Billed in US dollars. Your Neto subscription is separate and goes to Maropost, not to us.
You pay for what you actually send, at published rates, so the bill scales with the work instead of running ahead of it. Rates differ by country — an Australian text costs several times an American one — so there's no single honest number to print here. You get your country's rate card before you sign anything, not after.
Emailing your customer list isn't an upgrade you have to buy — it's there from day one and you pay only for what you send, which is the cheapest thing on this list by a distance. The AI is the one thing that has to be switched on first (see below). A quiet January bills like a quiet January.
We'd rather you stayed six months than paid us a lump sum in front. Nothing is held back for a higher tier — a big setup invoice sitting in front of a $97 product is incoherent, and it's the recurring months that are worth having.
Maropost does sell marketing automation, and it's a capable product. It's also a separate product — its own pricing page lists Marketing as an add-on module, starting at around two hundred and fifty US dollars a month on a twelve-month contract, on top of what you already pay for Neto. Everything on this page is the ninety-seven.
The chat that answers your storefront at nine at night, and turning your new arrivals into social posts, sit outside the six — a monthly fee to switch on, priced on the call, and then the AI's answers meter. Emailing your whole customer list isn't one of these: it's there from the start, on usage alone. Plenty of stores run the six and nothing else for a year.
You keep trading through all of it.
Nothing about your Neto changes on any of these days. No template edits, no theme work, no downtime, and nobody has to be retrained on the thing they already use.
Fifteen minutes
Where your orders come from, what you already pay for marketing, and which bits keep falling over. If an add-on you have covers what you're worried about, we'll say so and you'll have saved a fortnight.
We plug in
Read-only to begin with, using a key you issue and can revoke. Your customers and your order history come across, your channels get connected, and nothing is written back to Neto until you've seen it.
It starts answering
Everything held for your approval at first, in your voice, on your catalog. You loosen the reins one job at a time, as you decide you trust it.
It lives on your phone
One app, next to the Neto one. Approvals, conversations and the board. If you can read a text between deliveries, you can run it.
What we won't tell you.
That you should move to Shopify
The agencies telling you Neto is finished are the agencies that sell the migration. We don't do replatforming and we don't have a horse in it. If your stock, your marketplaces and your wholesale all work today, moving them is a six-figure way to solve a problem you don't have.
That every store needs this
If nearly all your volume goes through eBay and Amazon, most of those buyers aren't yours to contact and never will be — this earns a fraction of what it earns for a store selling on its own site. We'll say that on the call rather than after the invoice.
That it runs itself from day one
The first few weeks you'll be approving things and correcting the tone. That's the deal — it learns your range, your shipping cut-offs and the way you talk to people. Anybody promising it's hands-off on day one hasn't done it.
The ones we always get.
Bring your Neto. Leave it running.
Fifteen minutes. Tell us how your orders arrive and roughly how many customers are sitting in that database, and we'll tell you which of the eight is costing you the most — and whether it's worth fixing yet.
Pick a time No demo, no deck. If an add-on you're already paying for does the thing you're worried about, we'll tell you on the call. Hayden — Leadout · Sydney · serving stores nationally
We build the workflows and follow-up tools around the software you already use, so the work happens whether or not anyone remembers to do it.
