We’re not here to replace your directory.
You know your own admin better than we do, so let’s start with what’s genuinely good in it — none of which we touch, and none of which you pay us twice for.
All of it keeps running exactly as it does today. Your billing stays in BD, your listings stay in BD, your site stays your site. Everything below is only the things that aren’t in there.
Eight things it can’t do.
Every one of them ends up being done by a person, and the person is you. Same shape each time: what it can’t do, what that costs you today, and what happens once something else has it.
It can’t send a message.
Today — not a text, not a WhatsApp, not a Facebook or Instagram reply. Email is the only way your site can reach anybody, and it only ever goes one way.
Instead — texts, WhatsApp, Facebook, Instagram and webchat, all landing in one thread per person, and any of them usable automatically. A member who replies on Instagram stops being a separate problem.
It can’t wait three days and try again.
Today — one email fires and that is the end of it. BD’s own blog puts it plainly: its tools are “not suitable for creating drip email campaigns with time delays.” The second attempt is you, remembering.
Instead — twelve sequences that wait, branch and stop when they’ve worked. Welcome, renewal chase, lead nudge, win-back, upgrade pitch. This is the one the other seven run on.
It can’t chase money that didn’t arrive.
Today — a failed renewal gets emails, then silence. Whether it was ever recovered is something you’d have to go and check, member by member.
Instead — text and email from the day it bounces, until it’s fixed or you call it. Recovered renewals are the fastest money in the whole thing, and the only work involved is reading the number.
It can’t show you who’s about to leave.
Today — a Smart List is a filter. It tells you who matches something; it never tells you who moved, or which way, or that a good member has gone quiet.
Instead — two boards. One for winning members, one for keeping them, with an At Risk column that fills itself from the quiet ones. Nobody drags a card; your site moves them.
It can’t take a phone call.
Today — the directory has no number. Which leaves two options, and you’ve picked one of them: publish your personal mobile, or let nobody call at all.
Instead — a number of its own that rings in an app, not on your private line. Miss one and it texts back by itself. Hand the directory to someone else one day and the number goes with it.
It can’t answer a question.
Today — a buyer who wants to know who supplies a brand in their state has a search box and their own patience. If they run out, they leave, and you never knew they were there.
Instead — an assistant that answers with your members, by name. It re-reads your directory, so a business that joined this morning is in tonight’s answers — and it won’t hand out anybody’s phone number or email, so the enquiry still comes through you.
It can’t keep itself looking alive.
Today — nothing gets posted unless you write it, and nothing gets shared unless you share it. A directory that hasn’t posted since March looks abandoned to a member deciding whether to renew.
Instead — trade news researched, written and published under your masthead on a schedule, and your members’ own posts pushed out on the directory’s channels. Every claim traced to a primary source; anything that can’t be confirmed gets held, not hedged. You approve, you don’t write.
It can’t protect your own email.
Today — your newsletter goes out on a sending reputation you share with every other directory on the platform. Somebody else’s bounce rate is quietly your problem, and access can be pulled over it.
Instead — your own sending domain, warmed up properly, answerable to nobody’s behaviour but yours. Nothing to learn and nothing to do; it just stops being a risk you were carrying.
None of it needs you at a desk.
This is the part that decides whether any of the above actually happens. A thing you have to open a laptop for is a thing that waits until Sunday. All of it lives in one app instead — which is also the honest answer to “is this another system I have to learn?” It isn’t. It’s a notification.
Texts, DMs, webchat and email in one thread per person — and you can step into any of them mid-sentence if you want to take it yourself.
Tomorrow’s post, a reply going out under your name. Approving is a thirty-second job at the lights, which is the only reason approvals survive past week two.
Who’s new, who’s gone quiet, who owes you money. The whole state of the directory in one screen you can read standing up.
Calls and texts to the directory land here, not on your personal mobile. Turn it off at six and the missed-call text still goes out.
Nothing to start. A flat fee from then on.
Both boards, the twelve sequences, every member and lead synced, your own sending domain and number, one inbox for texts, DMs and email, the news published under your masthead, your members’ posts shared, and the assistant on your site. All of it.
only
Texts and WhatsApp are metered, at published rates for the country you’re messaging. Facebook and Instagram DMs, webchat, email and the assistant cost nothing to send. A quiet month costs you the flat fee and very little else.
There is no tier holding the good part back. Everything described on this page is included at every price — the assistant included, which is the piece your members actually feel and the last thing worth putting behind an upgrade. What moves the number is scale, not features: a directory with forty thousand members costs more to run than one with four hundred. Nothing gets unlocked by paying more.
Not to a CRM price list. The right comparison is the add-on stack you’re already carrying — which still doesn’t send a single text message.
Connected in a day. Live in a week.
Fifteen minutes
What happens today when a payment fails, when a member ignores a lead, and how you know who’s about to cancel. Then open your Developer Hub and check you can see API Keys and Webhooks.
We wire it up
An API key and a list of webhook addresses pasted into your admin. About an hour of your site’s time, and nothing on it changes.
It watches first
A day of listening before anything sends. Then we bring your existing members across — and you approve that list before it runs, because most directories have staff, imports and placeholder records mixed in with the real ones.
The chasing starts
Claims and leads act within seconds. You get a link, and your own members are already moving across the board.
The ones we always get.
There’s a $99 plugin that does this.+
It copies new signups across and stops there. No plan changes, no cancellations, no failed payments, no leads, no reviews — none of the events where the money actually is. You’d still build every follow-up yourself.
Couldn’t I do this with Zapier?+
You could — BD’s own blog publishes the recipes. That’s a dozen automations you build, pay per task for, and repair whenever something changes. This is the finished machine, installed.
Another subscription, though.+
It replaces spend rather than adding to it. Look at what your add-ons already cost you each month for tools that still can’t send a text message. One recovered renewal or one extra paid member covers it — and there’s nothing to pay to find out.
If setup is free, where’s the catch?+
There isn’t one hiding in the paperwork — but the reasoning is worth knowing. This only makes money if you stay, so the work that gets you running is ours to carry. It also means we won’t take on a directory we don’t think it’ll work for, because a free setup that churns in month two costs us twice. Expect a straight answer on the call rather than a yes.
Will it break my directory?+
It listens to the webhooks BD built for exactly this purpose. It publishes news and posts, because that’s the job — and it doesn’t touch member records, plans or statuses unless you deliberately turn that on. BD promotes pairing a directory with a CRM on its own blog.
Who writes the news, and won’t AI content hurt my site?+
It would, written the usual way. So it isn’t: every claim traces back to a primary source — the company’s own notice, the regulator, the register — anything that can’t be confirmed gets held instead of hedged, and each piece carries a real image that has been checked against what it’s illustrating. You can have every post held for your approval before it goes live, and most owners do for the first month.
Does the assistant give my members’ details away?+
No, and that’s deliberate. It will name a member, describe what they do and point at the listing. It will not give out a phone number, an email address or trade terms — those sit behind the listing, so the enquiry comes through your directory instead of around it. The rule is enforced in the build, not left to the model to remember.
I’m not technical and I don’t have time to learn a system.+
You never touch the plumbing. We wire it up, we agree which members count, and you get a link. Your own members are already moving by the time you log in.
What if a webhook goes missing?+
It will, occasionally — that’s true of every platform. A reconciler re-reads your member list on a schedule and repairs the gaps, so nothing depends on a single message arriving.
Do I have to move off my current email tool?+
No. Your newsletters and your triggered emails keep running in BD. This adds the sequences BD can’t do — the ones with waits, branches and text messages in them.
Can I run more than one directory on it?+
Yes. Each site is set up as its own paired account, so members, sending domains and reporting never mix — and each one is set up free, the same as the first. Say how many on the call.
What this doesn’t do.
We’d rather you found this out here than in month two. None of it is a technical excuse — each one is a deliberate line, and the reason is next to it.
If any of them is a dealbreaker, say so on the call and we’ll tell you honestly whether it’s on the roadmap or simply not the job.
We build the workflows and follow-up tools around the software you already use, so the work happens whether or not anyone remembers to do it.
Integrations
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